Love Me, Fix Me

The Indianapolis Animal Welfare Alliance launches a powerful new campaign a powerful to encourage responsible pet owners to get their pets fixed and save lives.

  • In January, 2013, the Nina Mason Pulliam Charitable Trust, along with the Lilly Endowment, Inc., and Tony Stewart Foundation announced city-wide funding of projects aimed at increasing access to spay/neuter services
  • A $250,000 public relations campaign called “Love Me. Fix Me.” was developed with a portion of the gift from the Nina Mason Pulliam Charitable Trust
  • Four 30-second PSAs, along with content designed for use in print and on the web, were created, and in February 2014 began airing throughout Central Indiana
  • The ads and the campaign draw a very direct line between spay/neuter rates and animal euthanasia: There are too many homeless and unwanted pets in Indiana, and some of them will need to be euthanized as shelters and government agencies simply don’t have space to keep them all
    • Areas that have good spay/neuter rates or legislation that requires companion animals to be spayed or neutered also have extremely low homeless animal populations
    • In 2012, approximately 16,000 animals were surrendered to Indianapolis Animal Care & Control
    • Thousands of animals are put down annually in Indianapolis alone, and tens of thousands statewide
    • Citizens can do their part by getting their pet fixed, whether it’s with IndyHumane’s clinic, one of our Indianapolis Animal Welfare Alliance partners, other resources in their area or their private veterinarian
    • Viewers of the ads are simply asked to call their vet or dial “2-1-1” to get more information about low-cost spay/neuter services in their area. 2-1-1 staff are trained and provided resources to help locate low-cost spay/neuter service providers across the state, so even though the campaign is currently centered in Indianapolis, callers from South Bend to Evansville should have no problem getting access to the information that is best for them
    • Supporters of the campaign are encouraged to spread the word about the campaign by following and engaging the campaign on Twitter @LoveMeFixMe and on Facebook at

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