“Produce Mom Picks” launch in McAlister’s Delis across Indiana

INDIANAPOLIS (WISH) You don’t always think of fast food as being a healthy choice, but restaurant chain McAlister’s Deli is trying to change that. On March 3, the 16 Indiana locations launched a special menu highlighting foods with the most fresh produce. The menu, called “Produce Mom Picks,” is a partnership with food blogger The Produce Mom, Lori Taylor.

“The Produce Mom Picks menu is literally just taking the items from the McAlister’s Deli menu that have the highest emphasis on fruits and vegetables,” says Taylor.photo 1

Several soups, salads, sandwiches and wraps are on the menu, which also doubles as a rewards program. When customers order from the menu they get a corresponding punch on a punch-card.

The biggest change comes to the McAlister’s Deli kids’ menu. There will no longer be an “up-charge” for a fruit cup or steamed vegetables for kids.

“It’s not easy to get kids excited about fruits and vegetables,” says Taylor. “It’s not always easy to find restaurants where they take a starring role on the kids menu.”

Produce Mom Picks already exists in more than 200 independent grocery stores in Wisconsin, Minnesota, Illinois and Ohio. The new partnership with McAlister’s Deli represents the first restaurant that also has the program.

photo 3Don’t expect to find this new menu nationwide. Out of the 325 McAlister’s Delis around the country, only the 16 locations in Indiana will have it.

“It definitely can be something that could go national,” says Charlie Hensley, CEO of McIndy Ventures the holding company of McAlister’s Deli locations in Indiana.

“In Indiana we’re just a pilot program for that,” says Hensley. “But I think that it would grow nationally and our McAlister’s corporation will take notice of what we’re doing here.”

For more information on The Produce Mom, click here.

For more information on McIndy Ventures, click here.

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