INDIANAPOLIS (WISH) – Twelve years in the making, the Indianapolis Cultural Trail is about to land in The New York Times for the second time.
Not only has the trail been a boon for downtown, but it’s shining a light on local arts, and attracting tourists like never before.
Hoosiers are proud of their sports teams. But, as the rest of the world is finding out, there’s much more than the Colts, Pacers and Indy 500 within the Circle City.
“And things like the Cultural Trail have enabled us to really stand strong in our marketing as a whole and say we have sports, but we also have culture,” said Chris Gahl, Visit Indy Vice President.
Just months after the paper highlighted Indianapolis as one of the 52 must-see places of 2014, The New York Times is set to publish another article focusing on the city’s Cultural Trail. The article credits the trail as “a sculptor of the city’s evolving identity.”
“And it’s just kind of bringing Indianapolis together,” said Abby Davis, who works at Fountain Square’s Red Lion.
“We’re tooting our own horn here in Indianapolis that we are a destination that deems viable enough and vibrant enough to be on the pages of The New York Times,” said Gahl.
The 8 mile, $62.5 million stretch of path is even gaining international attention for using a road lane through an urban downtown to breathe life back into a community.
“As soon as the Cultural Trail was put in and the street lights went up all of a sudden people said, ‘Oh my gosh there’s stuff down there,’” said Lisa Cunningham, Mass Ave. Wines Manager.
The urban trail connects Indy’s cultural districts including Fountain Square and Mass Ave. It leads you on a path through fountains and murals to museums, boutiques and restaurants.
“And I just started seeing it more alive,” said Davis.
Visit Indy works hard to attract tourism. Publicity on this large of a scale is hard to put a price tag on.
“So, share it. Don’t be shy. Be hospitable and somewhat boastful in the fact that Indianapolis is turning heads,” said Gahl.
You can find the article online here.
The hard copy will hit newsstands in the March 9 Sunday edition of The New York Times.