Cabela’s to open Indianapolis-area store in 2015

FILE - In this Sept. 4, 2006 file photo, a large Cabela's signs greets customers at the store's entrance in Lehi, Utah. Cabela's Inc., seller of outdoor gear, said Thursday its second-quarter profit rose 25 percent as consumers bought more hunting equipment and it revalued a credit card portfolio. (AP Photo/Douglas C. Pizac, file)

NOBLESVILLE, Ind. (WISH) — Cabela’s, the company that bills itself as “the World’s Foremost Outfitter of Hunting, Fishing and Outdoor Gear,” is building a store in Noblesville.

The announcement hit the city of Greenwood hard because Cabela’s had plans to build a store in Greenwood until it pulled out in 2009. So what went wrong for Greenwood and what went right for Noblesville?

Four Acres at the Saxony Corporate Park in Noblesville, just off I-69 and west of Hamilton Towne Center Mall, will hold  central Indiana’s first and only Cabela’s.

“We didn’t know it was Cabela’s until later. But, we’ve been working with this project since July of 2012,” Noblesville Mayor John Ditslear told 24-Hour News 8.

The store will be 80,000 square feet built in the company’s “next generation layout.” Officials say it will be about the size of the store Cabela’s opened in Louisville a year ago.

The inside will feature “museum quality wildlife displays” with a built in aquarium. Mayor Ditslear says Cabela’s is a destination.

“It’s a great deal for all of the area, but certainly this will be a catalyst for future development,” Ditslear said.

24-Hour News 8 went to Mayor Mark Myers of Greenwood to get his reaction to the announcement. He says he found out about the Noblesville Cabela’s from a WISH-TV push alert.

“I was crushed,” he said.

Mayor Myers was not in office back in 2007 when Cabela’s announced plans for a 120,000 square foot store along with an adjacent water park and hotel. The company purchased 120 acres just off  I-65 and County Line Road. But the economy tanked shortly after, and by 2009 the company backed out. By 2010, Cabela’s sold the land back to developers. It still sits empty.

But Greenwood didn’t give up, Mayor Myers worked to bring them back.

“I could not get a positive response from them. My understanding was they were not going to come back to the Indianapolis area,” he said.

The Noblesville announcement was a shock,  but Mayor Myers said he holds no ill will toward Noblesville or Cabela’s. He said he will still shop at Cabela’s.

Cabela’s is a much different company today. In Greenwood, the company bought 102 acres. It planned to use only what it needed for its store and sell the rest to other retailers that it expected would follow it to the site. But after the economic downturn, Cabela’s changed. It builds smaller stores and only buys enough land for itself. In Noblesville, that’s about 4 acres. Construction is expected to begin this year and the store opening is scheduled for 2015. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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