INDIANAPOLIS (AP) — A team of Huntington University students’ proposal for a new brand image and integrated social-media marketing plan for Indiana agriculture won a $25,000 prize from the state Monday.
The team calling itself “Hoosier Grown” topped two other university teams during Statehouse presentations in the “Promoting the Good Works of Indiana Agriculture” contest.
Judges felt the Huntington proposal was “a comprehensive and effective plan to reach our target audience with a creative message about agriculture,” Lt. Gov. Sue Ellspermann said in a news release.
The Indiana State Department of Agriculture will consider using the students’ proposal as part of its efforts to promote Indiana farming, agency Director Ted McKinney said.
The seven team members will split $15,000 of the prize, with the remaining $10,000 going to the university, which is located about 25 miles southwest of Fort Wayne.
Thirty teams from 17 Indiana colleges and universities submitted entries in the competition aimed at creating a marketing or public relations campaign geared to Hoosiers ages 18-35. The other finalists were the University of Indianapolis and the University of Southern Indiana.
The prize money was donated by the Indiana Soybean Alliance, the Indiana Corn Marketing Council, Indiana Farm Bureau and Greenfield-based animal products producer Elanco.