INDIANAPOLIS (WISH) — When the Indiana Pacers play at home, basketball fans watching on TV and those in Bankers Life Fieldhouse see messages directing them to the Internet and a page called “a state that works.”
During Sunday’s game it was a website that didn’t.
The messages are on the apron of the basketball court, the basket supports and elsewhere. They were clearly visible during Sunday’s Pacers game against the Atlanta Hawks. It’s part of a Pacers sponsorship by the Indiana Economic Development Corporation estimated at $1 million dollars.
It’s also the same message that has appeared on Times Square video boards as part of a campaign that Commerce Secretary Victor Smith described by saying, “A lot of people are just saying you need to tell your story better so that’s what we’re doing. So it’s part of a broader new branding strategy.”
But the message that appeared at astatethatworks.com during that Pacers/Hawks game read, “The page you tried to access does not exist on this server.” It gave no indication of what happened to the missing page.
The website was back up and running Monday but state economic development officials declined interview requests to explain what happened. In emails, they blamed routine maintenance conducted by the server hosting company known as Bluehost.
The good news may be that Sunday’s game was a lousy one, unless that was a reason for people to leave the television and look for the website.
The folks at the Economic Development Corporation say that rountine maintenance is scheduled for low traffic times and they can’t opt out.
They failed to explain the misleading message posted during that maintenance.