Retail stores show an interest in Pinterest

(WISH Photo/Drew Blair)

INDIANAPOLIS (WISH) – Since its launch in 2010, social networking site Pinterest has attracted millions of users who navigate and organize online content for cooking, crafts, home décor, fashion and more.

While “pinners” find about any use imaginable on the popular site, marketers are developing ways to use the medium to their advantage.

Indianapolis jeweler, Reis Nichols has displayed a billboard along the exit from Keystone Avenue onto 86th Street that declares “if you can pin it, we can make it.”

Sarah Mitchell of Indianapolis works at West Elm, a home furnishings and accessories store located in The Fashion Mall at Keystone. According to her, the retailer has prioritized a focus on marketing via social networks.

West Elm has joined other retailers like Target and Nordstrom in displaying products with labels pointing out the items’ popularity on Pinterest.

“These are the biggest things this week, or what’s really hot on Pinterest to kind of point customers out that they’re looking at something that everybody else like,” Mitchell said.

When asked whether they were concerned about the attention paid to their online activity, Pinterest users found shopping around Indianapolis said they appreciated the targeted marketing.

“I find it really helpful,” shopper Ashley Paramoure said. “It’s interesting to know what other people like and what other people are in to.”

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