Retailers gear up for back-to-school shopping rush

INDIANAPOLIS (WISH) — Students may still be enjoying their summer break, but many parents are already beginning their back-to-school shopping.

According to the National Retail Federation, the average American family with children in kindergarten through 12th grade will spend $669.28 this year.

A portion of that shopping will be done online which is why Amazon says it’s the company’s second-busiest time of year — the holidays are number one.

Amazon spokeswoman Julie Law said some of the most popular items this year appear to be the Trapper Keeper, Bento lunch box, and electronics including the Kendall book reader.

As the back to school shopping rush begins, this week Amazon.com began offering the “Get it Today” feature which offers same-day delivery in Indianapolis. The new delivery option for selected items is also being offered in Los Angeles, Seattle, Phoenix, and San Francisco.

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