INDIANAPOLIS (WISH) – One of the country’s most prominent newspapers has high praise for Indiana. This week, a column in The Washington Post said no state does a better job attracting visitors than Indiana.
The writer, Reid Wilson, found that from 2012 to 2013 the state had $2.3 million to spend marketing the state. The figures he cited from the Census Bureau show Indiana took in more than $8.3 billion in tourism revenue.
Wilson said, as a result, Indiana gets a better return on its investment than any other state.
24-Hour News 8 wondered what that kind of publicity means to Visit Indiana, the state’s Office of Tourism Development. Jake Oakman, the agency’s Director of Communications, said it’s great to get such acknowledgment because they pride themselves on doing more with less.
In February, Indiana launched a new advertising campaign called “Honest to Goodness Indiana.” Oakman said that campaign is too new to have influenced travelers in the Washington Post report.
Indiana will do its own evaluation of the new brand, later this year, to assess the effectiveness of the Honest to Goodness Indiana message.
Click here to watch the Honest to Goodness Indiana music video.