Alcohol served at Purdue’s Ross-Ade for first time

(WLFI Photo)

WEST LAFAYETTE, Ind. (WLFI) – There were a lot of firsts Saturday at Purdue’s Ross-Ade Stadium. It was the first game of the season, the first time the newly reconstructed south end zone was used and the first time alcohol was available to the general public.

The critics have spoken.

“I think it’s fantastic,” Purdue football fan Pat Braun said.

“It’s awesome,” Purdue football fan Matt Braun said.

“It’s absolutely incredible,” Purdue football fan Allison Coleman said.

Overall, fans were happy to ditch the bleachers for the patio. The newly reconstructed south end zone debuted to fans during Saturday’s Purdue vs. Western Michigan game. The Purdue Athletics Department decided to give the end zone, where ticket sales aren’t very popular, a new design.

Part of the plan was to give new beverages to fans.

“Believe it or not, people used to sneak in alcohol to the games,” Matt Braun said. “Why not have the university make some revenue off of this?”

“I think alcohol will draw a lot of people in,” Coleman said.

Previously, alcohol was only served in the stadium’s suites.

The south end zone is open to season ticket holders and students with VIP tickets. Even though everyone was excited about the alcohol, they were also watching the game and liked being a part of the action.

“Being able to see especially when Purdue is scoring on [the south] end it’s a great opportunity to see the touchdowns and the field goals, hear the band still,” Coleman said.

“What I really like too, is having the train and the drum here,” Pat Braun said. “We are so close to action that we would’ve never been before.”

In a time where football tickets are declining, visitors think the new end zone will be able to bring more people to games, but it is not permanent. The Purdue Athletics Department is currently working on a full redesign of the stadium. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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