Purple Purse program

Adrian Smiley, Indianapolis Allstate agent and Kelly McBride, executive director of the Domestic Violence Network of Greater explain how Purple Purse program is changing lives.

The Allstate Foundation created the Purple Purse program to make it fashionable to talk about domestic violence and the financial abuse that traps women in abusive relationships This year there are nearly 150 organizations across the country participating in the Purple Purse Challenge and the Domestic Violence Network of Greater Indianapolis is the organization we are working with on a local level. The Allstate Foundation will contribute nearly $650,000 to the Purple Purse Challenge in incentive funding and direct grants to the participating organizations.

The Purple Purse was created because a purse represents the center of a woman’s financial domain and purple is the national color of the domestic violence awareness. People can visit PurplePurse.com to learn more and make a donation. It’s also a place where people can find resources and tips on how to make it easier to talk about domestic violence and financial empowerment.

 Since 2005, The Allstate Foundation has devoted more than $40 million and the expertise that comes from being the corporate foundation for a financial services company to helping survivors gain the financial skills and resources they need to get safe, stay safe and thrive.

 The Purple Purse Challenge runs until October 3 and people can make direct contributions to the Domestic Violence Network at PurplePurse.com. The donation is 100 percent tax-deductible.

Each week offers a different challenge. This week $5,000 will go to the first three community partners to raise $1,000 from 10 unique donors. There is a daily bonus challenge, as well. Each community partners that raise $100 each day gets entered to win $2,000.


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