Billboards aim to bring awareness to colon cancer

INDIANAPOLIS (WISH) – Major highways in Indianapolis will soon have several billboards meant to draw attention to colon cancer, which is the nation’s second largest cancer killer.

PVBLIC Foundation and the Colon Cancer Coalition will partner to place seven billboards with different messages on the highways.

The billboards will also help bring awareness to the Get Your Rear in Gear 5K run/walk in Indianapolis on Oct. 11. The fifth annual run/walk will be held at the Dr. James A Dillon Park in Noblesville.

Organizers hope the run/walk and billboards will help people realize the importance of colonoscopies in screening for colon cancer. The screenings can find problems in the colon that can be addressed before someone develops colon cancer.

“We are pleased to have the opportunity to place these awareness messages around Indianapolis,” Anne Carlson, executive director for the Colon Cancer Coalition stated in a press release. “Our goal is to surprise and also spark conversation about the importance of screening for this largely preventable disease.”

Each billboard has its own unique message about why getting screening is so important. The billboards are geared toward men and women.

See some of the designs below:

INDY_Embarrass

 

 

 

INDY_MALE

 

 

 

To register for the Get Your Rear into Gear click here, or to find out where the billboard will be click here.

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