New online store, felix + iris, offers personalized shopping for prescription eyewear

New online store offers personalized shopping for prescription eyewear
The new store, created by a couple from Greenwood, is an online prescription eyewear brand called felix + iris — which will be the first online glasses retailer to tailor a personalized shopping experience around finding the right fit for the 40+ consumer.

The customer can select a pair that looks great, feels comfortable on their face and meets their vision needs all from the privacy of their own home.

The felix + iris promise is to deliver a personalized shopping experience that allows each individual customer to find the pair of glasses meant for them.

felix + iris was founded in 2014 by husband and wife Randy and Angie Stocklin. The felix + iris team has nearly 10 years of eyewear experience, including more than five years with
felix + iris is an online-only eyewear brand, with operations based in Greenwood, Ind.
felix + iris combines proven technology, years of experience with the 40+ customer and hands-on guidance from on-site experts to deliver the right pair of glasses for each unique individual.

You can check out a sneak peek of the site here: provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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