New online store, felix + iris, offers personalized shopping for prescription eyewear

New online store offers personalized shopping for prescription eyewear
The new store, created by a couple from Greenwood, is an online prescription eyewear brand called felix + iris — which will be the first online glasses retailer to tailor a personalized shopping experience around finding the right fit for the 40+ consumer.

The customer can select a pair that looks great, feels comfortable on their face and meets their vision needs all from the privacy of their own home.

The felix + iris promise is to deliver a personalized shopping experience that allows each individual customer to find the pair of glasses meant for them.

felix + iris was founded in 2014 by husband and wife Randy and Angie Stocklin. The felix + iris team has nearly 10 years of eyewear experience, including more than five years with Readers.com.
felix + iris is an online-only eyewear brand, with operations based in Greenwood, Ind.
felix + iris combines proven technology, years of experience with the 40+ customer and hands-on guidance from on-site experts to deliver the right pair of glasses for each unique individual.

You can check out a sneak peek of the site here: www.felixandiris.com

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