WESTFIELD, Ind. (WISH) – US 31 has been closed between Old Meridian and 136th Street for months because of construction. Many of the businesses along that stretch of road say the work has hurt their bottom line.
Now, the city of Westfield is starting a new campaign to help.
“It’s the whole idea of tying the community into the businesses,” said Westfield Hospitality Coordinator Rhonda Daly.
Daly is working to promote area shops and restaurants on social media. She’s also visiting with business owners and connecting them with Grand Park’s out of town visitors, so the US 31 work doesn’t hide any local gems.
“It’s my hope and my passion to keep everybody staying local for eating and shopping,” said Daly.
The construction on US 31 is still causing headaches, but the section between Old Meridian and 136th Street is set to open before Thanksgiving. Business owners hope that will make a difference.
“I think it’s going to be a real game-changer. I’m looking forward to the day that happens,” said GiGi’s Cupcakes owner Nick Pappas.
The GiGi’s Westfield location sits right off US 31.
“We are independently owned, virtually all that money that we make stays here,” said Pappas.
Pappas is working with the city to connect with new customers and counting down the days until US 31 opens.
Westfield is urging everyone to promote local shops and restaurants on social media. You can get involved by tweeting your favorite businesses with #businessbooster. You can also get on the city’s app and find a listing of all the local restaurants.