INDIANAPOLIS (WISH) – Shopping for the holidays is big business. So how do you compete if you’re the small store in town? It turns out, small business owners have found a very effective way.
Sandwiched in between Black Friday and Cyber Monday is Small Business Saturday. The welcome mat is out as local businesses hope you shop small on Saturday.
“It’s an opportunity for people to give some business to the local mom and pop outfit,” says Doug Canull, owner of Mass Ave Toys in Indianapolis.
At Mass Ave Toys, Canull says the next six weeks count for about 65 percent of the stores yearly business. He says Small Business Saturday has made a difference.
“I think it has. Or it’s impacted us, because people do come in. They are looking for that. They are looking for opportunities to help,” he says.
Canull says shoppers understand the impact they have on the local community.
“I like to give my business to local shops. I like to keep my money local and I think you can find more unique items that way,” says Amanda Turnipseed, who was shopping at Mass Ave Toys on Saturday.
Small business has always competed by keeping prices reasonable, having unique merchandise and excellent customer service.
Jay Reece and his wife Lyn live downtown and try and shop local whenever they can.
“We enjoy the area and we love the independence. And it’s just a more community feel,” says Jay.
“To make it bigger and better. To make it all it can be. To support it,” says Lyn.
Small Business Saturday was started by American Express in 2010 as a way to remind shoppers that not all business is big.
“It is so important. When you shop small, you give so much back to the community,” says Andrea Burris manager at Silver in the City on Mass Avenue.
Burris says Small Business Saturday has become big – especially if the weather cooperates.
“It’s supposed to be good. 50, cloudy but 50. No rain, no snow, so it should be perfect,” she says. “I’ve been watching that for a week. I’m very excited about it.”
Small business Saturday runs all day. Just like the big chains, the local stores will have special hours and deals.