Small Business Saturday-Mass Ave

Instead of joining a long line of people looking for deals at major retailers this holiday season, Hoosier shoppers are encouraged to ditch the idea of “Black Friday” and shop local by switching to “Small Business Saturday.”

On Saturday November 29, the MAMA (Mass Ave Merchants Association) is hosting Indy’s version of Small Business Saturday. Small Business Saturday takes place between Black Friday and Cyber Monday. The local merchants along Mass Ave are gearing up for the day offering incentives to shoppers looking for that perfect gift.

Small Business Saturday, organized nationwide by American Express, encourages residents to shop small businesses in their local communities. On Nov. 29, businesses along Mass Ave will run specials and offers, such as free gift wrapping, refreshments, and demonstrations throughout the day, Last year, more than 100 million people came to shop in their communities across the United States on Small Business Saturday.

Mass Avenue-wide events include a brass ensemble performing along the avenue in the afternoon, a strolling Santa who will appear at Indy Reads , cruise the avenue to shake hands with good girls and boys, then make a final stop at the YMCA to visit the kiddos.

The good news is that the Small Business Saturday offer is much better than last year. American Express cardholders will receive up to three $10 statement credits on purchases of $10 or more for up to $30 in statement credits per registered card on 11/29/14 at qualifying small businesses.

Participating Mass Ave merchants include: , Silver in the City-Home in the City, Nurture, Crimson Tate, Best Chocolate in Town, Global Gifts, Homespun, Arts a Poppin’, Sage, The PATTERN Store, Three Dog Bakery, The Flying Cupcake  plus Subzero, Boomerang, Homemade Promenade and Indy Reads.

MAMA (Mass Ave Merchants Association) businesses are the local shopping, music, theater, art, food, fashion, beauty, wine and chocolate on Massachusetts Avenue. For what makes Mass Ave.45 degrees from ordinary, or for more information, visit provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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