INDIANAPOLIS (WISH) – After consumers spent several days finding deals through traditional concepts known as Black Friday and Cyber Monday, they were encouraged to broaden budgets to include non-profit charities on “Giving Tuesday.”
The latest spending theme to gain momentum first launched in 2012. Since its beginning, GivingTuesday.org says the movement has engaged more than 10,000 organizations around the world.
Participants are encouraged to donate their time or money on the first Tuesday after Thanksgiving and to promote their choice on social media using “#GivingTuesday.”
Dozens of non-profit groups across central Indiana hoped to be on the receiving end of the day including The Salvation Army which said Giving Tuesday was easily one of its single biggest days of donations in 2013.
“It kind of shows you that where we’re at as a nation, that we’re still giving in our hearts. That’s who we are and I think we want to serve and help others. This is just a really convenient way for us to do that so charities are taking advantage of that online option and trying to follow suit for those used to shopping online,” Salvation Army spokesman Mike Rowland said.
Another element of the day social media users were likely to see was the “unselfie,” a picture of someone doing something unselfish while motivated by the day’s theme.