Health insurer WellPoint switches name to Anthem

(WISH Photo/Kevin Ratermann)

INDIANAPOLIS (AP) — The nation’s second-largest health insurer has changed its corporate name to Anthem from Wellpoint to reflect a label familiar to consumers shopping for coverage.

The Blue Cross Blue Shield insurer sells insurance in several states under the Anthem brand, which was the company’s corporate name before it bought WellPoint Health Networks a decade ago. It sells no plans under the WellPoint name.

Anthem Inc. is one of the biggest players on the health care overhaul’s public insurance exchanges. These exchanges are pushing insurers to sell more coverage directly to consumers instead of through employers.

CEO Joseph Swedish has said the insurer must call itself by the name customers know best.

Company leaders announced the change in August.

The Indianapolis insurer’s stock began trading Wednesday under the ticker symbol ANTM.

WISHTV.com provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s