Lane Bryant ad campaign takes aim at Victoria’s Secret

Lane Bryant
The campaign will have ads in stores, on television, billboards and on social media. (Photo courtesy of Lane Bryant)

INDIANAPOLIS (WISH) – After Victoria’s Secret was criticized for their “Perfect Body” campaign, plus-size retailer Lane Bryant is marketing their lingerie line with the #ImNoAngel campaign.

The retailer is seeking to redefine what sexy is and to celebrate women in all different shapes and sizes.

“Our ‘#ImNoAngel’ campaign is designed to empower all women to love every part of herself,” CEO Linda Heasley said in a statement.

The campaign will have ads in stores, on television, billboards and on social media.

Click here to find out more.

 

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