INDIANAPOLIS (WISH) – After Victoria’s Secret was criticized for their “Perfect Body” campaign, plus-size retailer Lane Bryant is marketing their lingerie line with the #ImNoAngel campaign.
The retailer is seeking to redefine what sexy is and to celebrate women in all different shapes and sizes.
“Our ‘#ImNoAngel’ campaign is designed to empower all women to love every part of herself,” CEO Linda Heasley said in a statement.
The campaign will have ads in stores, on television, billboards and on social media.
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