LeBron James’ company scores Warner Bros. TV, movie deal

LeBron James
FILE - In this June 7, 2015, file photo, Cleveland Cavaliers forward LeBron James smiles during a news conference after Game 2 of basketball's NBA Finals in Oakland, Calif. Two people familiar with the negotiations say LeBron James has agreed to a one-year, $23 million contract with the Cavaliers for next season. The deal includes a player option for 2016-17. The people spoke to The Associated Press on condition of anonymity Thursday because the contract has not been signed. James has informed the team he will return. (AP Photo/Ben Margot, File)

LOS ANGELES (AP) — LeBron James is setting his sights beyond the basketball court.

The NBA star and his company, SpringHill Entertainment, have signed a content creation deal with Warner Bros. that includes potential projects in film, television and other digital properties.

Warner Bros. Chairman and CEO Kevin Tsujihara announced the partnership Wednesday.

James says connecting with his fans and “telling meaningful stories” have always been his passion. He’s the executive producer of the Starz show “Survivor’s Remorse,” and also referenced his video project “Uninterrupted” as examples.

SpringHill Entertainment CEO Maverick Carter added that he wants the company to be a “leader in the original content-creating space.”

Beyond his basketball and producing career, James also recently appeared as himself in the Judd Apatow/Amy Schumer comedy “Trainwreck.”

 

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