New app targeting drunk drivers for business in Indiana

INDIANAPOLIS (WISH) — An app designed to get business for attorneys is causing a lot of controversy in Indiana because of the target audience—drunk drivers.

The app is called DueyDialer and it was just released in Indiana, but not everyone is on board with the idea.

Less than two weeks after being available to download in Indiana, the app is already causing some heads to turn near 21st Street and Capital Avenue.

“I actually had a family get injured drinking and driving,” said Ryan Gibson. “I’m not for it. I actually don’t even drink.”

Since launching, DueyDialer has been downloaded at least 1,000 through the Google Play store.

Nate Leding is in charge of marketing for the app.

“DueyDialer does not condone drinking and driving,” said Nate Leding, Vice President of Marketing for Duey Dialer. “Absolutely not.”

He said the app is a marketing tool for attorneys and insurance for people who choose to use it.

“It’s insurance for those folks that, you know, go out to dinner, you know ,are driving home and come across a DUI check point and get pulled over by law enforcement,” said Leding.

So how does the app work?

Leding said if users find themselves in a DUI situation, they can open up the app, and push a button.

“The idea that an attorney can get information in real time, right now is very valuable to them,” said Leding.

He said an audio recording, personal information, and the location of the traffic stop will then be sent to an attorney assigned to the region.

“They can determine whether or not they want to pursue the client for business,” said Leding. “If they do, they got a lot of information. They got a head start on building a case.”

24-Hour News 8 checked with the Indianapolis Metropolitan Police Department. A spokesperson said the department is aware of these kind of apps, but that won’t stop officers from serving and protecting against drunk driving.

“This is not a get out of jail free card for people who are irresponsible,” said Leding. “Folks should know that they have to be responsible on the roadways. Repeat DUI offenders are not going to benefit from anything like this.”

Leding said so far only one Indiana attorney has signed up for a free six-month trial.

When asked if developers have seen any opposition to the app, Leding said he hasn’t heard of any directly.

24-Hour News 8 reached out to the local chapter of Mothers Against Drunk Driving for a comment, but we have not heard back.

At this time, the app is only available through the Google Play Store.

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