2 retailers to shield Cosmopolitan’s racy magazine cover

Consumer magazines are displayed on a newsstand, Wednesday, Jan. 14, 2015 in New York. (AP Photo/Mark Lennihan)

INDIANAPOLIS (WISH/AP) – Two retail chains are taking a stance against one of the most popular women’s magazine. They are blocking Cosmopolitan’s cover from plain view.

The stores said Cosmopolitan will be placed behind u-shaped blinders in all 4,600 Rite Aids and the 1,000-plus Delhaize America stores.

According to Women’s Wear Daily, the store says the concern is not the picture in the cover, but the words around it.

The Hearst women’s magazine is famous for cover lines such as “The Sex Move He Will Worship You For” and “Epic Summer Sex: 28 OMFG Moves.”

The store said the decision comes to be respectful of their shoppers concerns and preferences.

National Center on Sexual Exploitation and Victoria Hearst, granddaughter of Hearst Corp. founder William Randolph Hearst, is now urging retailers to keep Cosmo under wraps and out of view of minors. Their Cosmo Harms Minors campaign says the magazine is pornographic.

The magazine has been recently accused of harming minors by glamorizing sexual exploitation.

In response, Cosmo said the magazine is “the most successful global media brand for young women, publishing 60 editions in 79 countries and 32 languages.”

“Its award-winning content is produced for adults by leading female journalists. We are proud of all that the brand has achieved for women around the world in the areas of health, relationships, career, politics, equality and social issues,” Cosmo said in a statement.

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