INDIANAPOLIS (WISH) – One year ago social media went crazy for the ALS Ice Bucket Challenge. Now, the National ALS Association is reviving the challenge to make it an annual event this August and every August until a cure is found for the deadly disorder.
The viral phenomenon had nearly 17 million people get involved by uploading videos to the internet. These viral videos were watched by approximately 440 million people a total of 10 billion times. All that resulted in raising more than $220 million worldwide. ALS association wants to start it again this August to bring even more awareness.
On Tuesday the ALS Association of Indiana will team up with Indiana University Health and other community partners to host a block party-style kickoff event for the 2015 ALS Ice Bucket Challenge.
The organizations and a group of patients with ALS, who are being treated at IU Health will gather to be among the first in Indiana to participate in this year’s challenge by dumping ice-cold water on the medical staff and each other.
The block party is open to anyone from the general public-including news personalities-who would like to participate in their own challenges during this time. The special event will take place at the IU Health Neuroscience Center, home to Indiana’s only ALS Association-certified multidisciplinary ALS clinic.