New ad campaign focuses on Indiana’s Lifeline Law

(WISH Photo)

INDIANAPOLIS (WISH) – A new ad campaign is giving some more publicity to Indiana’s Lifeline Law as colleges and universities begin their fall semester.

The law provides protections to minors under the influence of alcohol who report a medical emergency or a crime.

The Lifeline Law also allows first-responders to administer treatments like Narcan, which counteract the effects of a drug overdose.

Dawn Finbloom lost her son in 2012 and explained the importance of the law and the campaign, “Teenage alcohol and drug poisoning deaths are 100% preventable, with awareness.”

State Senator Jim Merritt says the campaign will target public and private universities by using social media and radio ads this month and next month.

Business cards and flyers promoting the Lifeline Law are also being distributed on several campuses.

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