INDIANAPOLIS (WISH) — PR expert Lorraine Ball believes Subway is trying to separate itself from Jared Fogle using Twitter as a way to reach out to its customers and the public.
“We’re sorry, we’re separating, let’s everybody move on,” said Lorraine Ball, owner of marketing firm Roundpeg.
“Subway has been really cautious, and I think really classy, about how they’ve approached it,” she said.
When the investigation began in July, Subway reached out on Twitter.
“When the story first broke, they suspended their relationship,” she said.
Tuesday, the company tweeted “We no longer have a relationship with Jared and have no further comment.”
Lorraine Ball believes all the developments Wednesday morning forced the company to reach out again.
“They made the comment and they moved on,” she said.
She believes that will be the end of Subway’s statements about Jared.
“There are times when less is more, there are times when the best thing to do is shut up and I think they’ve done that,” she said.
She said Subway almost set themselves up by relying on a person to be the face of the brand for more than 15 years.
“There’s always this kind of risk that this person has a life, good or bad, and you’re making the assumption that they’re going to represent you well,” she said.
As far as the future of the brand, she said they have some challenges.
“They’ve been on this very healthy eating (path) and Jared, and if they want to stay on the healthy eating path, I think they’re just going to have to spin a very different message,” she said.
She also believes that it will be quite a while before Subway hires another spokesperson, saying it may choose an animated character in its next marketing campaign.