Reports: Starbucks announces release date of revamped pumpkin spice latte

In this Saturday, May 31, 2014 photo, the Starbucks logo is seen at one of the company's coffee shops in downtown Chicago. (AP Photo/Gene J. Puskar)

INDIANAPOLIS (WISH/AP) – A date is reportedly set for the return of Starbucks’ popular pumpkin spice latte.

According to NBC news, the drink will be released nationwide on Sept. 8 the day after Labor Day, with early access to some customers on Sept. 4. Last year you could gain access to the special pre-sale by participating in an online scavenger hunt. Starbucks has not said what it will do this year.

Earlier this month Starbucks and Panera announced they were reformulating the popular drink to include real pumpkin – in a fight to win over fans of the beverage in coming weeks.

Starbucks drink will be made with real pumpkin and without caramel coloring. The change comes after blogger Vani Hari, known as the Food Babe, criticized Starbucks last year for the drink’s ingredients and its lack of transparency around the issue.

Panera Bread Co., meanwhile, said its pumpkin latte this year will be made “entirely without artificial colors, flavors, sweeteners, preservatives or high fructose corn syrup.” Its version of the drink also has real pumpkin and will be sold in its stores starting Sept. 9.

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