FISHERS, Ind. (WISH) – Some small business owners are hoping to take advantage of the ‘Small Business Saturday’ that is in response to big business ‘Black Friday.’
Now that ‘Black Friday’ is over, local stores are hoping to cash in on the momentum for holiday shopping.
American Express is credited with starting Small Business Saturday in 2010 after seeing small businesses suffer because they couldn’t keep up with Black Friday bargains.
To encourage people to get out and experience the local businesses in Fishers, the city has partnered with about 40 small businesses for this year’s Shop Fisher’s event.
Shoppers in Fishers will have a chance to with a $50 prize pack and a $150 prize. Shoppers can post a picture of them and their purchases using #ShopFishers on social media for a chance to win the $50 prize pack. Participants can post as many pictures as they want. For a chance to win the $150 prize pack, shoppers have to collect the code words at small businesses and then enter them on an app. Click here for more information.
“I don’t recall the city doing something like this before. For us it’s really, I think, a visible sign of the city stepping up and saying we really do support you and we want to do everything we can to try to drive business into your local enterprises. So we think it’s terrific,” said Mike Melloh, owner of 1 and Only Fitness in Fishers.
Beth Clark with Allisonville Nursery, Garden, and Home said, “I think it’s a great idea. It really encourages people to visit a number of different businesses, places they might not go to every day, a special incentive to come out and support the local businesses.”
Owners are hopeful the cash registers will continue to ring throughout the day around the city.