Prairie Farms, Indy 500 team up for world’s largest milk toast

Special edition milk from Prairie Farms will commemorate the 100th Indy 500. (WISH Photo)

SPEEDWAY, Ind. (WISH) — Winners drink milk. It was a tradition that started in 1936 when Indy 500 winner Louis Meyer requested buttermilk following his win. Wednesday at IMS, a cow named “Victory” and members of the American Dairy Association gathered.

Prairie Farms officials and IMS President Doug Boles announced fans could take part in this special winning tradition.

“On race day this year, Prairie Farms and the Indiana American Dairy Association are going to provide 100,000 bottles of milk so that our fans inside the venue, so when that winner steps up to drink some milk we are all going to toast that winner and drink a swig of milk right along with ’em.” Boles said.

When the champion of the 100th Indy 500 celebrates with milk, so can fans.

Deb Osza from the Indiana American Dairy Association said, “Whether you are the winning driver of the Indy 500 [or] a fan at home listening on the radio, you too can be a part of the tradition when you toast with us in the world’s largest milk toast.”

Fans will be notified of the toast on the big screen and through the public address system at IMS.

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