Circle City transforms for Women’s Final Four

The Circle City is transformed for the NCAA Women's Final Four. (WISH Photo)

INDIANAPOLIS (WISH) – The Circle City has transformed into “Tourney Town,” ahead of the Women’s Final Four.

It’s show time at the Indiana Convention Center. The NCAA fan fest, also known as Tourney Town, gives people something to do outside the Final Four games.

It’s an event that had crews busy, well before any of the fans or teams arrived. On Friday, employees pumped balls and memorabilia was put on display.

It’s a sight basketball fans have waited for.

“Ever since I learned about it I’ve been following the teams trying to learn a few things,” basketball fan Austin Steelman said. “I’m overall excited for this.”

“It doesn’t matter if it’s men or women, it’s all about the sport and the excitement,” basketball fan Isaac Carter said.

Crews say they’ve been here since Monday. Time needed not only to work on the games, but to set the stage and get the ultimate fan experiences in place.

The work wasn’t only on the inside. Just walk around downtown and it’s hard not to see any of the Women’s Final Four banners.

“I think Indy does a fantastic job of just promoting any event that we have going on down here,” basketball fan Abby Bridgeman said. “Any time you come down to Indy, even if it’s something you had no idea about, you’ll definitely know when you show up.”

NCAA officials said 30,000 people are expected to visit the Circle City for the games. They expect the tournament will bring $20 million to the local economy.

After hosting the men’s finals last year, local fans say they could get use to this stuff.

“I think it’s really great for Indianapolis to keep hosting these kind of events because it brings people together and brings a lot of spirit,” Carter said.

If you can’t make it Friday, Tourney Town runs until Sunday. There’s also “Super Saturday” at Bankers Life Fieldhouse and a block party on Georgia Street.

Fans can access all of these events for free. To learn more about them, click here.

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