‘It Can Wait’ campaign drives home that distracted driving is deadly

(WISH Photo)

INDIANAPOLIS (WISH) — New research shows that 7 in 10 people engage in smartphone activities while driving.

It’s not just texting and driving. This means other apps like Facebook and Twitter. AT&T is using a virtual reality simulator to send a message that it can wait.

Distracted driving has evolved from just texting and phone calls, now distracted driving could mean looking at a post, a selfie, a text, a scroll or an email. One look is all it takes to cause an accident.

This simulation shows the real consequences of looking at your phone while driving. Using a Samsung VR headset and Bose headphones, the experience is immersive to the participant. It really feels like you’re driving.

Wednesday, staff at Eskenazi Health will be able to experience the project hands on. It’s meant to drive home how dangerous it can be, and the repercussions could be that people end up at the very hospital that they are using the simulator.

Since it started in 2010 the It Can Wait campaign has helped bring awareness of the dangers of texting while driving to about 90 percent of all audiences surveyed. It’s also Inspired more than 6.5 million pledges not to text and drive.

If you would like to learn more, click here. That’s where you can pledge to keep your eyes on the road, not on your phone, and share your pledge with others via Twitter (#ItCanWait) and Facebook.

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