INDIANAPOLIS (WISH) — October is breast cancer awareness month and you might notice a little more pink around Indianapolis. On Friday, the Indianapolis Colts hosted their 7th annual “Pinking of the Canal.”
Colts Vice Chair and Co-owner, Kalen Jackson, was joined by members of the American Cancer Society and Indiana University Health Simon Cancer Center to pour bright pink dye into the canal.
Members of the public were also invited to join in on the festivities. There was a pink Colts flag for people to sign in honor of someone affected by breast cancer. That flag will be carried onto the field this weekend when the Colts play the Bears.
During that game Colts players will have pink uniform pieces.
“It’s really to bring awareness and have people think, oh hey have I gotten checked? Have I got my mammogram done? And realize that it can impact not just women, but men as well. I think really anything like this and to get people talking about it is really what brings change,” said Kalen Jackson.
This is all part of the NFL’s “A Crucial Catch Campaign” to encourage regular breast cancer screenings.
More events are scheduled throughout the month of October including a hospital visit to cancer patients by Colts players.