Get the VIP experience at this year’s Snakepit Ball

You don’t need to be a celebrity to be a VIP guest at this year’s Snakepit Ball! Now you can travel in style, mingle with celebrities and snag a one-of-a-kind fitted dinner jacket, as part of the Color Me VIP Package.

Bob Bryant, President & CEO of the 500 Festival, and Juan Gonzalez, Senior Vice President of Key Bank, share more:

The theme for this year’s KeyBank 500 Festival Snakepit Ball is The Art of the Race, and this year’s party will be legendary. With platinum-selling rock band X Ambassadors headlining the entertainment, an art-themed party will transform the Indiana Roof Ballroom like never before.

As is tradition, the Snakepit Ball attire has always been the checkered flag’s iconic colors of black and white. This year’s party invites attendees to be different, stand out, and express their artistic side.

New this year, guests can purchase the Color Me VIP Package for an opportunity to enjoy an unforgettable evening. This experience includes:

  • A one-of-a-kind fitted dinner jacket, painted by Indianapolis artist, Anne Cleary
  • Two (2) passes to the exclusive VIP and celebrity pre-party at the Hilton
  • An eye-catching entrance via limo to the televised KeyBank 500 Festival Snakepit Ball red carpet

The Color Me VIP Package is available for a minimum $1,000 donation. A limited number of jackets will be produced for the event and requests must be received by May 1. Funds raised from this experience will help support the 500 Festival’s free program and events, including the 500 Festival’s Education Program, which has impacted more than 225,000 Hoosier 4th graders.

If you want to attend the event but don’t have tickets, the 500 Festival will allow Color Me VIP Package purchasers to buy their tickets for the 2017 KeyBank 500 Festival Snakepit Ball.

This event sells out year-after-year and this is an excellent opportunity to get your tickets to Race Weekend’s most exclusive party and support the 500 Festival’s free programs and events.

The KeyBank 500 Festival Snakepit Ball is race weekend’s most exclusive party, inviting celebrities and VIPs in town for race weekend, as well as local business and civic leaders.

To learn more, visit