INDIANAPOLIS (WISH) – Target will partner with Barnes & Noble College booksellers to offer its merchandise through college bookstores across the country.
The move will bring Target’s products to millions of additional students. Target is in for a tough fight against Amazon for college shoppers, especially at bookstores.
Amazon’s Prime memberships are offered to college students at half-price.
Kristen Emmons with Target Public Relations issued this statement in regard to this report:
We reach college students in a number of ways, one of which is a partnership with Barnes & Noble College. Through this partnership, we will extend our reach to more than five million students across nearly 800 campuses through their marketing platforms, promoting Target as a destination for student’s back-to-college shopping needs. This partnership enables us to grow affinity with students during a pivotal life moment in hopes that they become lifelong guests.”
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