Target, Barnes & Noble teaming up

Paul Poirier shops for sales at Target on Black Friday, Nov. 25, 2016, in Wilmington, Mass. Stores open their doors Friday for what is still one of the busiest days of the year, even as the start of the holiday season edges ever earlier. (AP Photo/Elise Amendola)

INDIANAPOLIS (WISH) – Target will partner with Barnes & Noble College booksellers to offer its merchandise through college bookstores across the country.

The move will bring Target’s products to millions of additional students. Target is in for a tough fight against Amazon for college shoppers, especially at bookstores.

Amazon’s Prime memberships are offered to college students at half-price.

Kristen Emmons with Target Public Relations issued this statement in regard to this report:

We reach college students in a number of ways, one of which is a partnership with Barnes & Noble College. Through this partnership, we will extend our reach to more than five million students across nearly 800 campuses through their marketing platforms, promoting Target as a destination for student’s back-to-college shopping needs. This partnership enables us to grow affinity with students during a pivotal life moment in hopes that they become lifelong guests.”

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