Simon Malls using technology to help customers shop this season

Photo of a mall. (WISH photo)

INDIANAPOLIS (WISH) – Simon Malls has rolled out a Santa shopping bot to help customers this year.

The Santa bot add-on on Facebook messenger will guide shoppers to purchase gifts by locating an appropriate retail outlet based on their interests and preferences.

It is set to roll out an augmented reality game – Santa’s Helpers – on a new Simon Family app, which will require gamers to help Santa get ready for Christmas.

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