A surprising new survey on corporate responsibility found that equal pay is the NUMBER ONE concern among consumers, basically concluding that a business cannot be ethical and pay women less than men for the same job. The annual Corporate Social Responsibility Survey from Aflac found that 74% of respondents said they would not forgive a company for paying women less than men for the same work. In fact, more than 50% said that they would drive further and pay more to do business with a company they perceive as responsible.
Stephen Hahn-Griffiths of the Reputation Institute and Catherine Blades of Aflac examine the study results and share why it pays to practice Corporate Social Responsibility (CSR). The annual survey is a scientific study on corporate social responsibility with more than 1,400 consumers and investors sharing their views on corporate integrity, philanthropy and how it might influence their decisions.
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SEGMENT IS SPONSORED BY AFLAC