State to spend $750K in developing ad campaign to undo harm

A crowd rallies for a repeal of the Religious Freedom Restoration Act. (WISH Photo)

INDIANAPOLIS (AP) — An agency that seeks to attract businesses and jobs to Indiana will pay a New York public relations firm up to $750,000 to develop an ad campaign aimed at rebuilding the state’s damaged image.

A contract posted Thursday to the Indiana Economic Development Corporation web site shows the quasi-governmental agency will pay that much to Porter Novelli for the first phase of the “reputation enhancement initiative.” The contract states the cost of the second phase will be determined after the scope of the work and other terms are determined.

The state has previously said it would spend $2 million on a public relations strategy to try to overcome the damage done after the General Assembly passed a religious objections law that critics contended was anti-gay and was later revised. provides commenting to allow for constructive discussion on the stories we cover. In order to comment here, you acknowledge you have read and agreed to our Terms of Service. Commenters who violate these terms, including use of vulgar language or racial slurs, will be banned. Please be respectful of the opinions of others and keep the conversation on topic and civil. If you see an inappropriate comment, please flag it for our moderators to review.

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