Arby’s thinks new item menu will tempt vegetarians
INDIANAPOLIS (WISH) – Arby’s created a hotline just for vegetarians. It’s called the “Vegetarian Support Hotline.”
The new campaign launched Tuesday to promote the restaurants brown sugar-glazed pepper bacon.
They think the new menu item is yummy enough to tempt a vegetarian into eating it.
They posted an open letter on their website.
Dear Vegetarians,
We respect you. We respect your life decisions. With that in mind, we want it to be abundantly clear that this letter is not meant to sway or convert you. We’re sharing this to offer our support.
Nearly a year ago, we embarked on a journey to tell America about our meats. By now, you’ve likely heard the Arby’s tagline: We Have The Meats. It’s tough to hear, but it is what it is. We have many meats. And we have quality meats.
It is understandable that you disapprove of our meat-bravado. Your voices have been heard. Letters, emails, voicemails, Tweets and Facebook comments – we hear you. We love our meats, but realize they’re not for everyone.
Then on Sunday, June 28, we launched a meat innovation that has likely tempted you: Brown Sugar Bacon. It’s our pepper bacon, glazed in-restaurant with brown sugar and then cooked to perfection. It may be hard to resist…even for you. Hardcore vegetarians likely won’t budge, but for those of you who are on the fringe or new to the game, avoidance can’t be easy.
We, at Arby’s, have created this temptation. So, we’d like to help.
We’re giving you a number to call: 1-855-MEAT-HLP. This is a Vegetarian Support Hotline. When your nose betrays you and alerts the rest of your senses to find and devour this sweet meat, please call 1-855-MEAT-HLP. You will receive the support you need to resist this gateway meat and get tips on how to avoid temptation. Delicious. Sizzling. Temptation.
Be strong. We’re here for you.
Sincerely,
Arby’s
As Arby’s said in their open letter, “We, at Arby’s, have created this temptation. So, we’d like to help. We’re giving you a number to call: 1-855-MEAT-HELP.”
What do you think of their new campaign? Tell us all about it on Facebook and watch the video above to hear Scott Sander call the hotline live on air.