INDIANAPOLIS (WISH) – The latest Star Wars movie “The Last Jedi” is set to release in a little over a week.
For the past few weeks, you’ve been able to get tickets to the local IMAX theater by finding mugs in a local scavenger hunt. For this scavenger hunt, you needed to follow IMAX Indy’s Instagram account. It was their Star Wars mug drop and people went crazy.
The way it worked was that the IMAX Indy would post a picture of the drop location on their Instagram account. Usually not more than 30 seconds later someone found the mug. Although the last wasn’t in a hard spot it still got fans out. Not only did they get a a one of a kind locally produced Star Wars themed mug, but also the mug came 10 tickets to a special showing of “Star Wars: The Force Awakens”.
It was a way to not only promote a movie, but the Indianapolis community and local artists too, including the illusive “Indy Mugs Guy”.
The final winner was Angela Braden. She said she hasn’t seen a single Star Wars movie, for her it was all about the mug.
“I like to participate in a lot of scavenger hunts like local and shop local,” said Braden. “So when I saw on ‘Indy Mugs’ they were going to release a lot of these mugs for this contest, I was like sign me up,” Braden said.
The IMAX theater in the Indiana State Museum is one of 10 theaters to have the 70mm film. It’s also running the movie back-to-back for three days.