Kendall Jenner’s protest Pepsi spot prompts online backlash

Kendall Jenner wears a creation for Balmain as part of the Spring-Summer 2016 ready-to-wear fashion collection presented, during the Paris Fashion Week, in Paris, Thursday, Oct. 1, 2015. (AP Photo/Thibault Camus)

NEW YORK (AP) — Model and Kardashian clan member Kendall Jenner’s turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.

The “Live for Now Moments” video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off.

Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana. Evans was detained when she approached police at a demonstration in Baton Rouge.

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