Indiana to detail new tourism marketing campaign

INDIANAPOLIS (Inside INdiana Business) — Visit Indiana and the Indiana Destination Development Corp. on Wednesday will unveil details for a new marketing campaign.

The organizations say “IN Indiana” aims to provide businesses, municipalities and destinations with resources to help tell the state’s story.

The organizations are looking to create a unified message to showcase Indiana as “an ideal place to visit, work and live.”

The announcement will happen at the Indianapolis Motor Speedway. On hand will be Gov. Eric Holcomb; Lt. Gov. Suzanne Crouch; Elaine Bedel, secretary and chief executive officer of the IDDC Secretary & CEO of the the Indiana Destination Development Corp.; and Doug Boles, president of Indianapolis Motor Speedway.

We’ll have more on the announcement in Wednesday afternoon’s INside Edge newsletter. Crouch will also appear on Inside INdiana Business with Gerry Dick this weekend to talk more about the campaign. You can watch the show at 10 a.m. Sunday on WISH-TV.