Unique Indy 500 branding opportunity for 500 festival and AES Indiana

INDIANAPOLIS (Inside INdiana Business) — Dreyer & Reinbold Racing and its No. 24 car will have some additional branding this year during the 105th Indianapolis 500, showcasing the 500 Festival and utility AES Indiana. The organizations say the partnership will also be a unique fundraising opportunity for the nonprofit.

Due to COVID restrictions, 500 Festival canceled this year’s parade, of which AES Indiana, formerly Indianapolis Power & Light Co., was the title sponsor.

“The 500 Festival is near and dear to me, and the whole team, as we have always admired and supported the work that the non-profit organization does in our community as well as the traditions it upholds for the Indy 500 and the entire month of May,” said Dennis Reinbold, DRR team owner.

Dreyer, who is a former 500 Festival board director, agreed to provide the opportunity to honor the 500 Festival and its partnership with AES Indiana.

The livery will feature the AES 500 Festival Parade logo as well as the newly introduced AES Indiana logo. The partners say the car will also feature the logo for Omaze.com, a for-profit fundraising company which partners with charities in fundraising events, such as 500 Festival.

“We can’t thank AES Indiana and Dreyer & Reinbold Racing enough for this unique and exciting way to celebrate the month of May and the AES 500 Festival Parade,” said Bob Bryant, president and chief executive officer of the 500 Festival. “We’re excited to highlight this incredible opportunity with Omaze, and build awareness of the mission of the 500 Festival to enrich lives, foster positive community impact, and celebrate the Indy 500. It’s a fantastic team effort and exciting way to cap off the month of May this year.”

Reinbold acknowledged longtime sponsor WIX Filters for working with the partnership to create a platform to highlight the other organizations.