INDIANAPOLIS, IN - JULY 28: Gunnery Sergeant Samuel Deeds (C) congratulates winner Ryan Newman at Indianapolis Motor Speedway on July 28, 2013 in Indianapolis, Indiana. As winner of the annual Crown Royal "Your Hero's Name Here" program, Deeds received naming rights to the July 28th NASCAR Sprint Cup Series race at the Brickyard. (Photo by Michael Loccisano/Getty Images for Crown Royal)