• This image provided by Michelob ULTRA shows the Michelob ULTRA 2024 Super Bowl NFL football spot with Lionel Messi in frame. (Michelob ULTRA via AP)
  • This photo provided by Dunkin' shows Matt Damon in a still from the company's 2024 Super Bowl NFL football game ad campaign. (Brigette Buckner/Dunkin' via AP)
  • This image provided by PepsiCo shows the Starry 2024 Super Bowl NFL football spot featuring rapper Ice Spice. ( PepsiCo via AP)
  • This image provided by BMW shows the BMW 2024 Super Bowl NFL football spot, featuring Christopher Walken walkin' around a new shiny BMW. (BMW via AP)
  • This image provided by Morgan Stanley shows the E*TRADE 2024 Super Bowl NFL football spot. (Morgan Stanley via AP)